How a mobile vulcanisation company got 20% more calls from customers?
Wulkanizatornia
Wulkanizatornia is a quickly growing company that offers mobile vulcanisation in Szczecin and the surrounding area. The distinguishing factor of this business is the direct arrival to the customer and the replacement or repair of the tyres at the indicated location. The company also helps in case of wheel breakdown en route. In such a situation, time and speed are of the essence for the customer, so a strong position in Google Search is particularly important.
I decided to use Localo because of the need to increase my company's visibility on the Internet and, more specifically, on Google maps. I wanted to achieve a better positioning of my business card on Google so that potential customers could more easily find me and use my services, especially when they need quick help with a tyre replacement.
challenge
Tyre repair and replacement is one of the more commonly offered services, so there is a lot of competition in the local market. Therefore, the most important thing for our clients was to stand out among similar companies, as well as effectively communicate the service to the customer and the emergency breakdown assistance on the road. The promotion of the company, then, had to be based on a comprehensive marketing strategy. A high position in Google Maps was to prove to be a key element of this.
The challenge we faced was building the right marketing strategy to achieve our business goals. Adequate positioning in Google Maps was a part of this strategy, and Localo seemed like the tool that would help us in this task.
action
The first step to improving our position in Google Maps was the profile analysis available on Localo. It identified the activities that were most likely to affect the position of the business card in search results. The first thing to do was filling in missing info, such as a description of the business, hours of operation or photos. Doing this had a positive impact on both the perception of the profile by users and Google's algorithm.
results and next steps
Updating the information on the Google business card proved to be a very good start, which, combined with further actions, had a visible effect.
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During the first 3 months of using the tool, I noticed an increase in the number of views of my business profile on Google maps by around 30% In addition to this, the number of clients increased. I noticed that in the first two months of using Localo, I received about 20% more calls from potential customers than before.
The next step after adding the missing profile elements was to monitor the position of the business profile using a dedicated tool inside the app. Combined with the reports generated by Localo, it enabled marketing activities to be proactively adapted to the changing needs of the vulcanisation shop's customers. Another contributing factor was the keyword analysis tool, which helped to discover what customers interested in changing tyres are looking for and with what intensity.
As the owner of a mobile vulcanisation business in Szczecin, I definitely noticed the positive impact Localo had on my business. The tool has allowed me to optimise my business profile on Google maps, increasing the visibility of my business and attracting more customers.
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