What is remarketing? - Definition
Remarketing - it is a marketing strategy that focuses on existing customers and leads that have acknowledged your presence in the past. To create remarketing campaigns, you need to have a list of your website visitors thanks to this, you can target the ads for people who:
— have shown any activity on your website or fan page,
— have already familiarized themselves with your company's offerings and to people,
— have responded to your previous advertising
Remarketing campaigns can be created in various channels. If you advertise online, remarketing is the best way to turn potential customers into engaged buyers.
How do remarketing campaigns work?
Remarketing ads are an ideal tool to restart the purchase process for a person who, although he/she browsed your website, has not yet placed/completed an order. Once we have a remarketing audience, you can target an advertising message (targeted ads) to a specific group of people, for example, taking into account customers located in a specific location (in the case of events, open days, etc.) Remarketing display ads are very flexible and can be used in many different ways.
For social media remarketing ads, the data source can be your website (as long as you have a Facebook pixel set up) or any of Facebook's sources. The marketing funnel will start with a list of remarketing audiences, including past visitors - with the aim that the customer journey will end with the purchase.
There are four types of market targeting strategies:
- Mass marketing (undifferentiated marketing) - old and new audiences
- Segmented marketing (differentiated marketing) - including different types of remarketing
- Concentrated marketing (niche marketing) - especially created marketing campaigns
- Micromarketing - special digital marketing
The main type of remarketing campaigns:
- Dynamic Remarketing.
- Remarketing Lists for Search Ads.
- Video Remarketing.
- Email Remarketin
- Display remarketing ads will usually take potential customers to the pricing page.