What is Facebook pixel - definition
Facebook pixel is a snipped for your website that lets you measure, optimize and build audiences for your Instagram and Facebook ad campaigns. You can think of this as a Facebook ads manager analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.
Facebook pixel functionality (Facebook conversions API) is very similar to Google Analytics that collects user data from different channels - Organic Traffic, Paid Ads, and Social Media, Facebook Pixel tracks events and collects data only on Facebook and Instagram.
Where to find Facebook pixel code?
It is simple to create a Facebook pixel code. In the Business Manager of your Facebook business manager page, click on the Event Manager under Manage Businesses. You will find your pixel code there - under the “Data Source”. To install Facebook pixel data sources is simple as well and only includes implementing it to your website code.
Facebook ad campaigns effectiveness.
Thanks to the Facebook events manager, targeting custom audiences with dynamic and optimized ads has become more and more effective. Facebook's conversion tracking for particular ad enables your web page to create custom audiences. Thanks to that average conversion rate for this type of Facebook advertising is quite high.
Is Facebook tracking pixel just tracking traffic from Facebook?
Once implemented, Pixel tracks ALL hits to your website but then connect that traffic directly to an ad. You can refocus ads to show them only to your website visitors by creating a custom audience and using that audience in an ad. This is the best part of what the Facebook pixel can do.