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What is Local SEO - Definition

Local SEO (local positioning) - is a unique SEO (Search Engine Optimization) technique that focuses on getting your local business noticed in local search results by customers from a particular area, region, or city. Local positioning can be a website and a free Google company profile. The benefit from local SEO efforts will be better visibility of your business listing in Google's local search and reaching more potential customers.

what is and what does the word local positioning mean
What is Local SEO - Definition

How Local SEO works?

Local positioning works by having Google match results to users, considering what the customer is looking for and what location they are in, or what location they are looking for a particular service or product. For example, if a user types in dentist, Google will show them dentists around their location. If he types in 'dentist New York', he will see dental clinics in New York City.

How to do SEO for local businesses?

Start optimizing your website and business profile on Google, focusing on the location from which you want to attract customers. Make sure to correctly fill in the name, address and phone number, and other information, such as links to social media. Position your website and Google business profile (Google my Business, until recently) for local keywords that users type into the search engines when searching for your business's products or services.

Examples of local keywords

  • Dentist New Dork
  • Dentist near me
  • Dentist in New York
  • Implants New York

And so on.

In our next blog article, you'll find a round up of the best online marketing tools for small business selected by the experts. Read on!