Google Trends - Definition
Google Trend is an analysis tool for Google search, that allows Google trends to be researched and provides real time search data statistics for terms' search popularity and search volume. Google Trends shows the information on what searchers appear more, depending on the season and time of year. It can also be use as a basis for your marketing strategy, and it can be a key part of keyword research for marketing campaigns.
Google Hot Trends
It is an addition to Google Trends, which displays the top 20 fastest-rising search terms of the past hour in various countries. This option will highlight search queries that have recently experienced a large rise in popularity. For trending searches, it provides a 24-hour search-volume graph, blog, news, and web search results. An interesting feature of Hot Trends is history for those wishing to browse and explore past hot search terms. Hot Trends can be installed as an iGoogle gadget to access "hot" search interest easily. There are also statistics regarding YouTube search terms and image search volume index.
How do Google Trends work?
Google Trends data is created by making comparisons between search terms. Search results are standardize to the time and location of a query by the following process: Every web search is divided by the total searches in terms of geographic location and time period. Thanks to that, Google Trends Search can compare relative popularity.
How can I use Google Trends to improve my content strategy?
Google Trends is a fairly simple tool and can help you with content strategy in many ways. Google trends research help identify seasonal trends and search volume plus search frequency. Thanks to this, you can adjust content marketing efforts and create content that people search for using the right keywords and answering your customer needs.