CPV
Learn what a CPV - Cost Per View - phrase means in online marketing. Click and read more.
Piotr Rysz
Co-Founder
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What is CPV - Definition
CPV (Cost Per View) is a way to determine rates for video campaigns that pay per view. A view is recorded when a viewer watches 30 seconds of your video ad (or the entire ad if it's shorter than 30 seconds) or the viewer interacts with the ad - whichever comes first. Video interactions include clicks on call-to-action overlays, cards, and accompanying banners. The CPV rate you set tells Google the maximum amount you want to pay for each ad play.
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