What is CPV - Definition
CPV (Cost Per View) is a way to determine rates for video campaigns that pay per view. A view is recorded when a viewer watches 30 seconds of your video ad (or the entire ad if it's shorter than 30 seconds) or the viewer interacts with the ad - whichever comes first. Video interactions include clicks on call-to-action overlays, cards, and accompanying banners. The CPV rate you set tells Google the maximum amount you want to pay for each ad play.