local business audit template & guidelines

GMB Audit - Optimize GMBs at least 10x faster.

Check our Local SEO Audit Tool. It is also an answer to questions like "what can I optimize in my Google My Business profile to get higher in Google Maps" for millions of business owners and agencies around the world. Prepare your own business optimization checklist now!

Optimize your GMB profile and get more customers by paying less than Facebook and Google Ads!

Get Sample GMB Audit Checklist

The GMB Audit Tool is all you need to make sure that your company's Google profile is 100% ready to be ranked number one in the region. Optimizing Google My Business listing is really easy now! What kind of business audits can you prepare?


Less effort

Surfer Local is a local SEO software that lets you quickly tweak your Google business profiles.


Better results

Audit your GMB profile and get the guidelines for improvement to outrank your competitors.



Monitor your local business, checking the visibility of your company at various locations.


Google My Business Description & Posts

Optimize your Google My Business description and posts with our PRO Content Editor, which loves many people! You'll save time, and you're sure you make it better than competitors! Check out our Description & Posts SEO Guidelines and create!

Check available packages

Increase the position of the company in the local pack

Unique algorithms analyze your competition and create a ready plan for your company's growth in a local search package. It is not only the feeling of a well-done optimization but also saves time and money.

Optimize your GMB listing thanks to a business audit. Audit includes guidelines for a company name, set the perfect base category, know if your competitors have not added an address and phone number. Find their weaknesses thanks to our Google My Business Audit and get better than other local businesses in local rankings!

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Hey Surfer, show me the easy-to-get areas!

Grow your Google My Business profile and achieve high positions in a different part of the city or a neighboring city! Check if you have a real chance of being in the top ten.

Do you only want to see areas where you are, for example, in position ten and below but still have a good chance of being in the lead there? Just set that in the panel on the left.

quickly and without errors

Categories, company description, title...

You don't have to analyze your competition manually.
Just implement suggestions from the business listing audit that will immediately start working for your business, increasing its position and visibility in local search results!


Let Customers Find Your Business. Just Like Them:

“Surfer Local allowed us to reduce the time spent on analyzing and optimizing GMB business profiles from 2 hours to 10 minutes. Thanks to the audit suggestions, we jumped from Top 15 to Top 3 in just seven days.”
Wojciech Budziak
“I have improved many GMB rankings for my clients.”
Rambabu Thapa
I love the direction the grids are going. Definitely stands out from the rest by connecting the audits and providing actionable steps
John Grattan
“Surfer Local is a tool that significantly improves the optimization of Google business cards. The tool shows you perfect what needs to be improved for the business card to produce better results.”
Damian Zając
“It took 10 days for my profile to jump from position 15-20 to 2-3. I would never have thought that as a business owner, all this was possible without any knowledge of the local SEO process beforehand!”
Jakub Kusiorski
“Surfer Local simplifies my everyday work with Google My Business services. Thanks to it, I increased efficiency and reduced the time to perform many basic and repetitive tasks.”
Paweł Cengiel
# 1 in the area

In summary, you can do it all at Surfer Local.

check it all in sec


Keep your audience engaged with optimized posts in your business listings.

Additional Categories

Find the right additional categories, fast.

Business Name

Boost your ranking and CTR with a descriptive, optimized business title.


Increase customer engagement thanks to the optimal number of reviews with engaging and positioning content.

Easy-To-Get Areas

Your competitors think they are good, but they only think. Find easy-to-get areas and surprise them all.

Competitors Weakness

Have you been able to find a company that does not have, for example, verified owner? You can solve it in many ways :)

Main Category

Get the best main business category for a GMB profile in 1 second.

Business Description

The best way to make sure your business is optimal, engaging and creative.


Improve your company profile with the correct number of photos.

Business Positions

The most advanced & user-friendly your business and competitors tracking.

Share it!

You can share the position report or audit with your client at any time; they want to be aware of what's going on.

Business Insights

A GMB audit will give you a competitive edge in the local SEO landscape.

Frequently Asked Questions

How can I receive Google My Business optimization guidelines?

Once you are in the grid that will be showing your Google My Business profile position on Google, click on one of the audits that will be below the grid, we suggest clicking on the first audit from the recommended audit section.

Will this audit report help me improve my Google My Business profile positioning in the map pack?

Yes, our Google My Business audit will help you improve your Google My Business SEO. Thanks to this, your business will achieve a better rank in local ranking - you will see a better position just a few days after optimization.

Will the audit allow me to reduce my SEO efforts?

Of course! Surfer Local will save you a lot of time and will reduce your SEO efforts. Additionally, you don't need to be a local SEO expert for using our tool. But with our Google My Business audit, you will be able to prepare Google My Business optimization like a local SEO pro :)